Fatgbems Petroleum is a customer centric organization built on a culture of integrity, innovation, service excellence and performance. As a brand, we focus on building enduring relationships that deliver satisfaction to our customers and superior value to all our stakeholders. We are conscious of our values, our promise and commitment to customers and stakeholders is the driving force behind our business successes. This is expressed in our tagline – "Driven by you".
The Fatgbems Petroleum brand essence and character is defined by the following elements:
Leadership; Enabler; Helpful; Dedication; Innovation ; Contemporary
The Fatgbems Petroleum logo is designed with two oval-like shapes and the name FATGBEMS to model a dispensing nozzle and gushing oil.
The outer shape of the logo expresses the progression of our brand history, mobility and growth over the years. The inner shapes express freshness, innovation and the forward looking attitude that signify the new Fatgbems Petroleum.